Whether you love them or hate them, the Kardashians – and all their drama- are addicting. Go to the comment section of any article written about the family, and you’re guaranteed to read complaints about how people are sick of seeing and reading about them. However, this begs the question, if you can’t stand them, why click on them?
Because people can’t seem to understand that in the world of online media, what you click on is essentially what you’re voting to see more of, apps like KardBlock and Kardashian Filter are trying to instigate a widespread Kardaishian withdrawal.
Last may, 21-year-old marketer James Shamsi set out to block all things Kardashian with his browser extension KardBlock. In an interview with The Daily Beast Shamsi explained:
“Basically, what was happening was that there were Kardashians everywhere, and I wanted to do something about that. But for me, when I follow pages, I am not doing it to get a constant stream of updates on the Kardashians.”
Shamsi was frustrated that Kardashian news crushed the deeper, more important issues he actually cared about on practically every platform. However, the Kardashians are just the start for these topic blocking browser extensions.
“Our ultimate goal is even bigger than just that. We are looking to disrupt the entire digital advertising space. We want to replace all advertising with donation links and important news widgets,” Shamsi explained.
Unfortunately, in the few months following KardBlock’s release, the app received terrible ratings, with users complaining the extension didn’t work. Yet those who still want to silence all the Kardashian noise, are now turning to chiralsoftware’s Kardashian Filter browser extension.
With the Kardashian Filter extension applied, a website would look like this:
Will you be deleting all the Kardashian gossip from your news feeds? Share your thoughts with us in the comments below.
[Featured image credit: @khloekardashian/Instagram]