In the past, becoming a celebrity was a difficult task, but with the creation of social media sites like Instagram, anyone from a fashion blogger to an everyday, genetically blessed person can achieve fame.
Essena O’Neill, an 18-year-old from Australia, was a regular teen who became an ‘Instagram celebrity’ by posting countless edited selfies, #fitspo, and outfit posts. Her Instagram account had half a million followers, her Youtube and Tumblr accounts had 200,000 followers, and her Snapchat had 60,000 followers. Despite reaching the pinnacle of success in the social media world, Essena was the most miserable she had ever been.
Last week, the fed-up teen decided she was done with social media, and even renamed her account Social Media Is Not Real Life. She deleted about 2000 of her photos, and changed the remaining photos captions to reveal what it took to get each photo, how much she was paid for each post, and how it began effecting her health and wellbeing.
“I found myself drowning in the illusion. Social media isn’t real. It’s purely contrived mages and edited clips ranked against each other. It’s a system based on social approval, likes and dislikes, validation in views, success in followers… it’s perfectly orchestrated judgement. And it consumed me,” Essena writes.
Essena’s re-captioned photos reveal what really went on behind the scenes of each photo. Many required hundreds of photos, heavy makeup, and lots of editing to appear ‘perfect.’
She even decided to shed some light on the fact that almost everyone with a large following gets paid to post or write about certain products.
In this post, Essena got paid $400 by a brand to wear this dress.
Watch Essena’s last Youtube video to hear all the reasons why she decided to quit social media, and how people make money off of social media:
To read more about Essena’s message and her critiques on social media, visit her newly launched site Let’s Be Game Changers.
Are you getting sick of the inauthenticity and lies of social media like we are? Share your thoughts with us in the comments below.
[Featured image credit: essenaoneill/Instagram]